The gap The Gap is creating: SWOT Analysis

The 1969-1986 Logo

The 1969-1986 Logo (Photo credit: Wikipedia)

Deutsch: Logo von GAP

Deutsch: Logo von GAP (Photo credit: Wikipedia)

Founded in 1969 by Doris and Don Fisher of San Fransisco, CA, Gap, Inc. went public in 1976.  The company’s popularity boosted in the 1990’s with the help of its trendy jeans and khakis.  I can still remember the first pair of Gap jeans I owned.  I wore them past their prime – until the holes in the back pockets became too large to hide with an over-sized shirt.

The Gap family grew in the twenty-plus years since it began being publicly traded.  Banana Republic was acquired in 1983 and features upscale apparel.  The kiddos began enjoying fashionable clothing in 1986 when the first GapKids store opened.  In 1989, the company went global and became the second-largest branded apparel in the world by 1992.  Having joined the Gap family in 1994, Old Navy was the solution to capturing the family, value- yet fashionably minded, market.

Fast forward to today.  Like most retailers, The Gap has felt the pressures and the presence of competitors in these tough economic times.  By knowing where the company stands in relation to its rivals, the Gap can better position itself to keep or improve its market share.  Hence, an analysis of its SWOT: Strengths, Weaknesses, Opportunities, and Threats is essential.  Strengths and weaknesses are derived from a company’s internal environment, whereas opportunities and threats are based on external factors.  Strengths enhance a firm’s competitiveness in its industry and weaknesses are deficiencies of the company or competitive liabilities.  Opportunities can open the door to help formulate company strategies and threats can close them.  Let’s take a look at The Gap, Inc. and see how it is creating a “gap” amongst the competition with its SWOT breakdown:

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Tracy’s Quote for Today, Monday, March 19, 2012


William James Quote

William James Quote (Photo credit: Psychology Pictures)

“Nothing is so fatiguing as the eternal hanging on of an uncompleted task.”~William James

Unlike almost all of the other courses I have taken during my college career, both undergrad and graduate, my last class, Strategic Management, is proving to be the most challenging.  As my instructor has repeated many times in class, it’s not necessarily the work that’s difficult, but more the discipline to keep up with the course load when 95% of the graded work is not due until the end of the semester.

For perpetual procrastinators, like myself, this is not a good thing.  It’s not necessarily that I purposely procrastinate, it’s just that I try to do too many things at once – so much so that sometimes it means a lot of a little is actually getting done and no tasks are fully completed.  I guess this is an occupational hazard as a full time working mom of a five year old and one year old (and sometimes 33 year old).

Take this post, for example.  I should be posting my SWOT analysis for our group project: The Gap, Inc., but instead I am updating my blog with a quote.  (Although, I’d like to say it’s warming me up for my first official, important post – because it will be graded).  So, with that, I will close this post with a quote that says it best: “The best way to get something done is to begin.” ~Author Unknown.

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